The 180 Degree Dental Journey: Part Five: Marketing Strategies
hosted byDentaltown, L.L.CThe 180 Degree Dental Journey: Part Five: Marketing Strategies is organized by Dentaltown, L.L.C.
Released: 6/11/2014
Review Date: 6/30/2022
Expiration Date: 6/30/2025
Overview:
New patients are the fuel for success. An effective marketing campaign insures that success. Marketing should be driven by the demographics of your area along with your practice style. Keep in mind that consumers vote with their feet, and if you have plateaued, you are not meeting their needs. This program takes you from philosophy to the nuts and bolts of a successful marketing campaign. You will see how to structure a marketing strategy from planning to execution with real examples of each type of marketing along with the statistics to support what type of results you should expect. From budget and case average to structuring a comprehensive step-by-step marketing program, you will have it all.
We as dentists were never given the correct tools to manage and promote a business. This course will give you “nothing but meat” to-do lists of hundreds of marketing strategies. Nothing will affect change like unlimited new patients and this module guarantees that you will have everything you need to become the master at successfully getting patients to call your office for appointments. This is part 5 of a six-part series that as a whole gives you every step to thriving in Dentistry in any location or economy
Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:
• Use demographic studies to determine the types of patients that live in your draw area.
• Determine how to set up a marketing strategy to take into account the budget, case average, and return on investment in order to have unlimited new patients.
• Understand the logical order of what to do, when, and how to incorporate over 30 different marketing outreaches.
• "Cosumerize" your practice to maximize your return on current patients, new patients, and reactivation strategies.
• See how offers, hours, systems, and removal of barriers clear the way to maximize the results in any marketing platform.