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CoatConnect Brand Assets Guidelines

Logo in format .svg

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Black logo .svg
Color logo .svgdownload logo
Color logo .svg
White logo .svgdownload logo
White logo .svg

Logo in format .png

Black logo .pngdownload logo
Black logo .png
Color logo .pngdownload logo
Color logo .png
White logo .pngdownload logo
White logo .png

CoatConnect logo guidelines

To preserve the integrity of our identity, we want to ensure that both the CoatConnect mark and logotype are always recognizable and legible, and stand out against any competing design elements.

Logo Identity

Here is the primary logo lockup for CoatConnect. The primary logo lockup is recommended in cases where the logo will be scaled down to smaller sizes. As the scale relationship of this logo is fixed, do not adjust the relationship between the mark and the logotype.

CoatConnect colored logo

Minimum Size

As the CoatConnect logo is scaled down to smaller sizes, the legibility of the logotype decreases. This lockup is recommended in cases where the logo will be scaled to smaller sizes.

Minimum height for digital: 25px
CoatConnect colored logo
Minimum height for print: 0.125”
CoatConnect colored logo

Clear Space

Clear space is an area surrounding the logo that should always be free of text or graphics. This clear space applies to all executions including print, web, broadcast media, and promotional items. This clear space should be applied to all cases of the CoatConnect logo.

CoatConnect colored logo

Color

The CoatConnect gradient and colors

Our gradient
BlueHex: #0582DARGB: R5, G130, B218CMYK: C80, M44, Y0, K0
GreenHex: #02CA9CRGB: R2, G202, B156CMYK: C70, M0, Y54, K0
BlackHex: #000000RGB: R0, G0, B0CMYK: C75, M68, Y67, K90
WhiteHex: #ffffffRGB: R255, G255, B255CMYK: C0, M0, Y0, K0

Logo with Solid Backgrounds

Clear space is an area surrounding the logo that should always be free of text or graphics. This clear space applies to all executions including print, web, broadcast media, and promotional items. This clear space should be applied to all cases of the CoatConnect logo.

CoatConnect colored logo
CoatConnect colored logo
CoatConnect colored logo
CoatConnect colored logo
CoatConnect colored logo

Logo Misuse

The CoatConnect identity should always be reproduced from approved artwork. The examples at left illustrate unacceptable uses of our identity. Please do not compromise or manipulate the CoatConnect identity in any way.

CoatConnect colored logo
Do not alter the identity in any way.
CoatConnect colored logo
Do not set the identity on an angle.
CoatConnect colored logo
Do not change the color in any part of the logo
CoatConnect colored logo
Do not use color for both mark and logotype.
CoatConnect colored logo
Do not rearrange the logo.
CoatConnect colored logo
Do not outline the logo.

Social Media Icons

The CoatConnect mark can be used as an icon or button across various digital platforms. CoatConnect icon can only be used in social media assets when it links to CoatConnect and our content.

colored logo
colored logo