Social Media Management: How To Respond to Negativity Aimed At You
hosted byMedical Interactive CommunitySocial Media Management: How To Respond to Negativity Aimed At You is organized by Medical Interactive Community.
Release Date: June 30, 2016
Last Review Date: February 09, 2022
Expiration Date: February 09, 2025
Target Audience:
All physicians who treat patients. Other interested healthcare practitioners are also welcome to participate.
Description:
With the rise of social media as a preferred communication platform, every industry has become a target of negative reviews. While there is no doubt that the use of social media has resulted in enhanced professional education and patient care, the rise in websites that facilitate negative commentary has proliferated. Unfortunately, negative comments are often divisive, angry, and can feel like personal attacks on an otherwise reputable institution or individual provider. This monograph describes the recommended ways for a healthcare worker to properly respond to a negative online commentator or reviewer.
Learning Outcomes/Objectives:
Upon completion, participants should be able to:
The learner outcome of this activity is for the learners to be able to manage their social media presence and minimize the effect of negative reviews.
• Identify the ethical and practical aspects of any decision to respond, or not to respond to a negative review.
• Restate the elements of a defamation claim and why such a claim is often undesirable.
• Apply the basic tenets of state board policy of the use of social media by physicians
