How To Develop and Use Internal Marketing

How To Develop and Use Internal Marketing is organized by Dentaltown, L.L.C.

Released: 7/2/2012
Review Date: 6/30/2022
Expiration Date: 6/30/2025

Overview: This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will focus on the critical aspects of patient retention. Learn what is the easiest, most effective, and most commonly overlooked form of internal marketing.

Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:
• Learn what the real definition of marketing is
• Understand why free advertising is powerful
• Identify how much time the average dentist spends on marketing
• Determine what motivates patients to refer patients

1.5 CE Credits