Counterintuitive Thought: Prerequisite to Effective Practice Promotion
Counterintuitive Thought: Prerequisite to Effective Practice Promotion is organized by Dentaltown, L.L.C.
Released: 11/30/2011
Review Date: 6/30/2022
Expiration Date: 6/30/2025
Overview:
Take 4 topics that are vital to the effective promotion of dentistry. Consider & discover what you currently feel is true about each topic. This is your intuitive thought. Then, in the blink of an eye, learn how your preconceived notions may actually destroy the performance of how you promote your dental practice! Howie and Mark will then support the new counterintuitive thoughts with decades of real-world experience and examples. Viewers will walk away from this presentation with a great head start toward improving the performance of how they promote their dental practice.
Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:
• Present 4 vital topics that are required to properly and effectively promote dentistry to the consumer.
• Bring forward, the audience's current opinion/belief of each of the 4 topics (discovery of the intuitive).
• Based on 23 years of testing, statistical analysis, and independent consumer research, share with the audience how their current opinions/beliefs may be contributing to less than desirable results from their own promotion.
• Discuss and present real-world examples which support the counter-intuitive.
Note: There is no fee to view this course. There is a fee of $36 to take the exam and claim CE credits for this course.