Marketing Diploma in Healthcare Organization

Course Description:

By the end of this recorded course; the participants will be able to: Understand & applying how to attract and maintain their customers in long relationship and also gain a competitive advantages over the healthcare competitors in the market.

Course Outlines:

-Company and Marketing Strategy Partnering to Build Customer Relationships

-Analyzing the Marketing Environment

-Managing Marketing Information to Gain Customer Insights

-Consumer Markets and Consumer Buyer Behavior

-Business Markets and Business Buying Behavior

-Customer-Driven Marketing Strategy

-Product, Services, and Brands

-New-Product Development and Product Life-Cycle Strategies

-Pricing and Pricing Strategies

-Marketing Channels

-Retailing and Wholesaling

-Integrated Marketing Communications Strategy

-Advertising and Public Relations

-Personal Selling and Sales Promotion

-Direct and Online Marketing

-Creating Competitive Advantage

-The Global Marketplace

Instructor Name: Dr Mohammed Attia

Course Duration:  13:05:09

No. of Lectures: 5

For Arabic Speakers