Hospital Branding

Course Description:

This recorded course provides an overall introduction of Hospital Branding in hospitals and healthcare business

Course Outlines:

1. Introduction to the Power of Branding in Healthcare Business …
2. Hospital Brand is a promise …
3. How to measure Brand …
4. Brand Value and Return On Investment (ROI) …
5. Why Healthcare Branding is different …
6. Hospital Internal Branding …
7. What do we need to do …
8. Advantages of a Strong Brand …
9. Strategic Brand Management …
10. Key concepts in Hospital Branding …
11. Case Study: Mount Sinai Hospital …
12. Hospital Branding in Egypt …

No of lectures: 7

Course Duration: 04:39:12

Instructor: Dr Ahmed Yasser

• For Arabic Speakers