Hospital Branding

Hospital Branding

Arabic
Recorded Courses
Other Fields, Healthcare Management
Medical Marketing

Description

Course Description:

This recorded course provides an overall introduction of Hospital Branding in hospitals and healthcare business

Course Outlines:

  1. Introduction to the Power of Branding in Healthcare Business …
  2. Hospital Brand is a promise …
  3. How to measure Brand …
  4. Brand Value and Return On Investment (ROI) …
  5. Why Healthcare Branding is different …
  6. Hospital Internal Branding …
  7. What do we need to do …
  8. Advantages of a Strong Brand …
  9. Strategic Brand Management …
  10. Key concepts in Hospital Branding …
  11. Case Study: Mount Sinai Hospital …
  12. Hospital Branding in Egypt …

No of lectures: 7

Course Duration: 04:39:12

Instructor: Dr Ahmed Yasser

  • For Arabic Speakers

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