Course Description:
This recorded course provides an overall introduction of Hospital Branding in hospitals and healthcare business
Course Outlines:
- Introduction to the Power of Branding in Healthcare Business …
- Hospital Brand is a promise …
- How to measure Brand …
- Brand Value and Return On Investment (ROI) …
- Why Healthcare Branding is different …
- Hospital Internal Branding …
- What do we need to do …
- Advantages of a Strong Brand …
- Strategic Brand Management …
- Key concepts in Hospital Branding …
- Case Study: Mount Sinai Hospital …
- Hospital Branding in Egypt …
No of lectures: 7
Course Duration: 04:39:12
Instructor: Dr Ahmed Yasser